Sunday, April 1, 2007

Online Social Networking Tools a Force to Reckon With

By James Wachai
Nothing excites me more than how the web is dictating how we socialize. With “how we socialize”, I don’t just mean exchanging niceties, and sometimes nasty oddities, online, about our social lives. Corporations are aggressively exploiting online social networks to market their products or/and services. Sample this video post in MySpace.com, where Dr. Patrick Moore, the founder of Greenpeace International, touts benefits of vinyl.

Lately, vinyl has come under attack, mainly by environmental activists, who argue that since it’s non-degradable, its impact on the environment can be devastating. Dr. Moore is evidently defending vinyl on behalf of Vinyl News Service, a service of the Vinyl Institute, a U.S. trade association representing the leading manufacturers of vinyl and vinyl products.

Or watch this YouTube video about benefits of genetically modified foods. Its original source is Conversations About Plant Biotechnology website, a web page in Monsanto.com. Monsanto Company is the major manufacturer of genetically modified seeds. Here, Monsanto aims to dominate the debate about genetically modified organisms (GMOs) using You Tube.

Other online social networking tools such as digg, del.icio.us, flickr, squindoo, wikihow, ning, frappr, furl, Stumbleit, are influencing the flow of information on the web.

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