I came across the site of Danah Boyd who wrote the first article this week on "Friendster and publicly articulated social networking." She's been nice enough to put links and pdfs of many (all?) the articles she's written:
http://www.danah.org/papers/
I find the rise and fall of Friendster really fascinating. While its arc has as much to do with business decisions as CMC, it's a reminder to study the underlying aspects of what makes a CMC system rather than focusing just on the "brand." That brand can vanish if it doesn't meet the expectations of its users. This NY Times article chronicles the Frienster story, focusing a lot on the business -- going from scoffing at Myspace to now having only 1/50th of myspace's traffic and being unable to find any company interested in buying the site.
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